3 Benefits of Design Thinking

Design thinking, although usually used in technology and tech-related concepts, is applicable in every aspect of life and career development. It is a process of creating new and innovative ideas and solving complex problems. This process is tagged as ‘design’ thinking because designers think in a pattern that enables them to constantly innovate, create and solve. Design thinking techniques enable the designer to see connections and relationships which may not be visible to others, and use their environment to think, thus creating feasible solutions and ideas.

From the above statement, we can out rightly see reasons why design thinking is beneficial to every company. But, is it a major requirement?


Innovative products are created

In recent times, companies and start-ups, established businesses, and small groups are dying out at an alarming rate. In most cases, businesses that die out share a common problem; lack of fresh ideas.

This is one of the foremost reasons why design thinking is very important for a business to succeed. A company that employs design thinking will never run out of fresh ideas and innovations that push the team forward and keep its services attractive and sought-after. Startups can employ design thinking in deciding on what services to render, how to present their brand, etc.

Having Competitive Advantage

A company or start-up cannot move forward if they remain stuck in the same routine. Competition brands keep abreast of the latest trends, tools, and skills to remain relevant in their industry, which results in changing patterns and techniques.


Design thinking makes it possible to stay at the very top of the game. The design thinking process makes it possible for your team to never run out of fresh strategies, and always one step ahead of those who do not employ design thinking. Design thinking pushes companies forward.

Complex problems are broken down

Every company or start-up will have to face complex problems and decisions that threaten the balance of the entire team. At times, solutions to these problems cannot be found while following regular processes. This is where design thinking comes in.

Design thinking employs theories such as expertise thinking and iterative word modeling. Put together, these techniques break down seemingly impossible problems into units that can be tackled individually. Thus, any problem could be solved with design thinking.


There are several benefits of design thinking, which necessitates that every company employs this process in their team. While this process is common among designers, it is not limited to that group alone. To employ design thinking in your company, teams must be created in such a way that the team is diverse and dynamic.

Members of teams must be trained in order to develop a different approach to problems, ideas, and thinking; an approach that reflects design thinking.



[1] How I Stopped Worrying and Learned to Love Design Thinking Medium.com. Retrieved February 15, 2020.
[2] Design Thinking — The Cognitive Science Behind User Experience Medium.com. Retrieved February 15, 2020.
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